Atlas, Sri Lanka’s No. 1 learning brand, successfully concluded Atlas SipSavi Naththal Poronduwa, a national initiative that saw strong public participation in supporting children at risk of dropping out of school due to financial hardship. At a time when more than 22,000 Sri Lankan children leave school each year due to rising economic challenges, the initiative reinforced Atlas Sipsavi’s long-standing ‘No Child Left Behind’ promise by turning seasonal generosity into meaningful educational support.
The initiative reached 10,000 students, with beneficiary schools selected in collaboration with the Ministry of Education. The collected books were distributed to children at risk of dropping out, including those whose education had been disrupted by recent adverse weather, ensuring students had essential learning resources at the start of the new school term. Through its flagship Atlas SipSavi programme, the brand focused on improving access to education by providing essential learning tools, scholarships, and infrastructure to create better learning environments, bringing its purpose of ‘making learning fun’ to life in a meaningful way. As part of the initiative, the public was invited to donate schoolbooks, with each contribution matched one-for-one by Atlas. Donation boxes were placed at all Keells outlets island-wide and at Sarvodaya District Offices, making it easy for communities to take part.
Sharing her thoughts on the initiative, Kasuni Bandara, General Manager, Marketing, Atlas Axillia, stated, “More than 22,000 children are dropping out of school each year, and recent adverse weather has made it harder for many to keep up in their education. Over the years, through Atlas SipSavi, we have seen how timely support helps children stay motivated to learn despite challenges. Through the Atlas SipSavi Naththal Poronduwa, we are renewing our efforts to reach children nationwide, and as a responsible brand, we believe it is important to create opportunities for our consumers to be a part of this national effort. The initiative helped reassure children that their educational journey would continue, while Sri Lankans across the country played a role in inspiring them to believe in their dreams.”
Looking ahead, Atlas reaffirmed its commitment to continuing its ‘No Child Left Behind’ mission through Atlas SipSavi, ensuring sustained support for children and their educational journeys.
