-Strengthens agricultural value creation via local sourcing and connects food manufacturing with consumer needs.
Nutriline, the breakfast nutrition brand of Plenty Foods (Pvt) Limited, a fully owned subsidiary of CBL Group, today unveils Nutriline Corn Flakes, a new addition to its breakfast cereal portfolio made with 100% locally sourced corn, reinforcing the Group’s commitment to building food businesses that create value for consumers while supporting local agriculture and livelihoods.
“CBL Group has always been in the business of food that creates an impact on people’s lives and on society. The food we produce reaches you and me every day, but the impact of our business extends much further, to the farmers through initiative such as Govi Paula, who grow our raw materials and more than 21,000 families that depend on agriculture for their livelihoods. Nutriline Corn Flakes is another outcome of this thinking. By using 100% locally sourced corn, we are connecting local agricultural production with a product that serves an everyday consumer need.” said Manjula Dahanayake, Director and Chief Executive Officer of CBL Food Cluster.
The newly launched Nutriline Corn Flakes contain no added colours or flavours, offer high iron content, provide a source of protein and are enriched with 10 essential vitamins. The product is available on retail shelves in convenient pack sizes at an accessible price.
“Nutriline Corn Flakes is a response to changing breakfast habits among Sri Lankan consumers due to rushed morning routines, particularly households balancing school, work and other morning commitments. Consumers are looking for healthy, nutritious food choices that fit their lifestyles, while businesses have an opportunity to respond in ways that also create value locally. Ready in seconds, Nutriline Corn Flakes offers a convenient breakfast option for busy mornings.” said Sachi Fernando, General Manager – Marketing, CBL Food Cluster.
Nutriline has been part of Sri Lanka’s breakfast cereal category for more than 11 years, with a portfolio that includes Multigrain Cereals, Rolled Oats and Instant Oats. The introduction of Corn Flakes expands the brand’s offering, providing consumers with another nutritious and convenient breakfast option. while extending the use of locally sourced agricultural produce in the Group’s product portfolio.
