The e-commerce landscape is changing very quickly. People do not want to interact with the website simply by looking at static shots, or reading plain text. They want to see things in action and feel incorporated with the brand. That is where AI-powered video creation comes in. With programs like Pippit, AI video generator free software, sellers can now create digital hosts who model the product in a natural and relatable way by speaking, moving their hands, and engaging with their audience just as a human host would. Pippit combines realistic avatars and user-created scripts, customizable to the seller’s needs, with internal lip sync in order to allow stores to present products in a way that is interesting and professional without needing to enter recording studios at all.
Digital hosts are approachable and trustworthy in a way that regular video for e-commerce is not. They can smile authentically while discussing features. They can demonstrate how to use the product. They can add meaning to jokes and humor, and make it memorable or fun. For eCommerce, the result is more engagement and more time on page, and more purchases. Pippit’s platform allows you to create these videos quickly, and gives sellers the ability to create a large volume of video content without utilizing additional actors, locations, or equipment.
Creating a brand’s personality through avatars.
All online stores have a personality, whether it’s playful, elegant, or technical. Normally, portraying that personality would require actors and multiple shoots, but with Pippit, sellers can create avatars that consistently embody the tone of their brand. Avatars can be customized to reflect age, gender, ethnicity, and expressions, giving sellers the creative ability to represent their products in a way that feels genuine to their audience.
Custom avatars also develop brand awareness. In time, the audience starts to link the digital host with the store and builds some trust, which solidifies brand identity.
Why lip-synced product explainers boost engagement.
This challenge exists in eCommerce: Communicating the value of a product, in a clear and compelling way, without the ability to physically touch it. A static photo or a voiceover, could come across disassociated from the actual shopping experience. But when a digital host speaks with perfect lip movements echoing the spoken word, it adds authenticity that engages the viewer.
AI lip sync enables a seller to make sure that every word is sync with the underlying mouth movement of the avatar. The natural lip sync allows the viewer not to be distracted, and looks professional. The end result is longer engagement videos that communicate the product benefits and puts shoppers at ease, thus converting viewers into buyers.
Step-by-step process to produce lip-synced eCommerce videos
Here’s how your sellers can use avatars to make interactive product explainers:
Step 1: Open the video generator and pick avatars.
Log in to Pippit and select Video generator in the left hand menu. Under popular tools, select Avatars to pick or make AI avatars in your videos. This option allows you to easily sync voiceovers to avatars for lively and engaging content.
Step 2: Pick an avatar and edit the script.
After accessing the avatar tools, select your favorite avatar from the Recommended avatars section. You can filter avatars by gender, age, industry, and more to find the avatar that fits your video perfectly. After selecting an avatar, click Edit script to change the dialogues. You can input (or copy/paste) in any different language and the avatar will accurately lip sync the text you provided. To further enrich your video, scroll down to Change caption style, where you can choose from many different caption styles to fit your video theme and make it more engaging.
Step 3: Export & Share Your Video
While in edit, you can further enhance your video by clicking on the Edit more button. In the video editor, you can review your script, re-edit the timing of your voice, or even switch out other facial expressions that fit better in the video. Also, during editing, you can add text overlays and background music, to finally tweak your video output. Once the video is ready, you can export your video for download in your preferred format. To share your edited video directly, use the Publisher feature to immediately create a post on TikTok, Instagram, or Facebook or schedule your content for later.
More content for no more resources
Historically, high quality product videos have taken studios, cameras, voice talent and post production to make. Pippit makes this possible. A single script and avatar set up can be replicated and used to make multiple videos, for different products or campaigns, and without any additional spend. With AI lip syncing and a YouTube intro maker, shops can even add a consistent branded opening to all their product videos, adding professionalism to their brand. This level of flexibility allows eCommerce teams to run seasonal campaigns, featured fronting what they have made with a focus on speed to market and more easily test messaging strategies. Free from constraints, brands can innovate and test more compelling content that captures attention and drives results.
Fast, efficient, and highly available solutions
Why digital hosts are revolutionizing eCommerce
AI Lip Sync Avatars are a new mechanism for online shops to reach customers. They allow stores to:
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Create consistent, on-brand videos for multiple products
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Highlight features and how-tos without the recording overhead
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Quickly translate videos into other languages.
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Increases engagement, retention, and conversion.
Conclusion: bring your products to life with Pippit.
Video is now an important driver of online retail success. Pippit enables sellers to create AI-powered, lip-synced avatars to present products with more clarity, emotion, and personality. From product highlights to audience usage tips, digital hosts engage customers while improving the shopping experience. Whether your shop is small or growing fast, Pippit can help you scale video content with avatar merchants, bringing a face and voice to your products. Use Pippit to create your lip-synced product explainers today and change how customers explore your online shop!
