Sri Lanka is exploring plans to use the 2027 ICC Men’s Cricket World Cup in South Africa as a platform to internationally promote key sectors, including Ceylon Tea and tourism.
A discussion on the proposed promotional initiative was held on Thursday (13) at the Ministry of Foreign Affairs, Foreign Employment and Tourism, Foreign Minister Vijitha Herath said.
Sri Lanka’s High Commissioner to South Africa, Air Vice Marshal Udeni Rajapaksa, joined the discussion virtually, while Foreign Ministry Director General for Africa Nimal Perera and Sri Lanka Cricket CEO Ashley de Silva also participated.
Senior officials representing the Export Development Board, Sri Lanka Tourism Promotion Bureau, tea promotion sector, Ministry of Youth and Sports, Ministry of Health and Mass Media, Department of Government Information, National Gem and Jewellery Authority and SriLankan Airlines also attended.
The discussions focused on coordinating efforts to promote Sri Lanka and its major sectors internationally alongside the global exposure generated by the Cricket World Cup.
The 2027 ICC Men’s Cricket World Cup is scheduled to be hosted by South Africa, Zimbabwe and Namibia. (Newswire)