MP Harsha de Silva criticizing reported government attempts to change the logo and colour scheme of the 1990 Suwa Seriya ambulance service, called the move unnecessary.
Speaking to media, De Silva said that following discussions with TATA Group Chairperson Natarajan Chandrasekaran, Sri Lanka is expected to receive approximately 150 more ambulances for the service.
“1990 Suwa Seriya is a well-recognized and widely accepted brand. Making changes to it makes no sense,” he said, commenting on reports that the government had instructed alterations to the free ambulance service’s visual identity.
“They seem to think this service belongs to me, which is absurd. If they want to change the name and colour, there’s no point in telling me about it,” he added.
De Silva said that considerable effort and investment had gone into building the brand, and rebranding would require further time, planning, and funding. (Newswire)
