SriLankan Airlines has brought home the Silver Award for ‘Best Sales Growth Strategy’ at the prestigious Asia eCommerce Awards 2025, held recently in Singapore, firmly positioning the airline at the forefront of digital commerce in Asia alongside top global brands. The Asia eCommerce Awards recognise excellence in digital strategy and innovation, and winners are adjudged by a distinguished panel of industry leaders representing some of the world’s leading organisations across multiple categories.
Gayan Wickrama, Senior Manager Commercial Services and Support at SriLankan Airlines, commented on the significant feat, stating, “We feel extremely honoured that our consistent efforts to keep pace with, and set the bar, in a domain that is continuously evolving have been rewarded. We strive to bring the best-in-class technologies to enhance the customer experience and make their journey with us as seamless as possible, while also supporting the airline’s commercial goals. Over the past few years, we have successfully strengthened our contribution in this regard through a winning formula that focuses on precision in reach and added value to customers, and this recognition testifies to that.”
SriLankan Airlines’ digital business strategy has been successfully driving direct bookings and brand visibility, supported by Google Ads. The airline has leveraged Google’s powerful ‘Power Pair,’ which targets high-intend search queries and expands reach using AI (Artificial Intelligence), enabling SriLankan to surpass key growth targets and enhance its digital footprint across global markets.
In recent months, SriLankan also launched a contemporary, mobile responsive internet booking engine, complemented by an AI-powered chatbot that offers real-time, personalised assistance. Multiple automation initiatives have further strengthened funnel conversation rates, minimised friction and maximised engagement, reinforcing the airline’s commitment to optimising the booking engine’s performance.
SriLankan Airlines’ booking engine is accessible through over 60 localised landing pages and in more than 10 languages, offering a wide range of global payment solutions and making it a truly global digital storefront. These include Visa, MasterCard, American Express, Diners Club, Discover, Alipay, WeChat Pay and UnionPay. In Sri Lanka, customers can also enjoy the convenience of a pay-later option with fare guarantee or interest-free payment plans. Through planned integrations with global payment technologies, SriLankan Airlines is set to introduce a wider range of innovative and convenient payment options for its global customers.
Bookings can be completed in just a few easy steps, and customers can add multiple ancillary products to their shopping cart in addition to air tickets, such as preferred seats, meals and additional baggage, allowing for a flexible mix-cart, single-purchase experience. Customers may also make self-service date changes to completed orders if required. Collectively, these initiatives have transformed www.srilankan.com into an award-winning booking platform centred on customer needs and commercial growth.
