Sunquick, in collaboration with Isobar Sri Lanka-their campaign digital agency partner, brings you Sri Lanka’s first ever virtual Sripada pilgrimage-“Sunquick BiBi – සිරිපා වන්දනා” which was hosted and live-streamed via an eSports platform. The program was streamed live on February 12th and 19th via Facebook and YouTube.
The virtual Sripada pilgrimage project concept was brought to life with the full sponsorship of Sunquick BiBi. Development and gaming talent management were provided by Kaali Projects, while the “GTA Server Modding” was developed and hosted by Blaze of Knights.
Sunquick BiBi – Siripa Vandana “was built within the world’s bestselling and most played action-adventure game, Grand Theft Auto (GTA), and 15 popular Sri Lankan gamers-Maniya, Evanji, Lara, Dilshan, Rusiya, Mrs. Hunter, Noobie Wishy, Jonty, Chabhi, Zikka Malli, Ramod Malaka, Roman Kolla, and Blacka participated in this project, supported via live-streaming of the event to their audience base. Incidentally, to-date, this is the first time that 15 streamers have collaborated on any gaming project in the country.
The event was watched by a large number of people on YouTube and Facebook, and it received a huge number of positive responses, making it trending # 2 under Sri Lankan ‘YouTube Gaming’ category on the first day of streaming, and live-streams of four live-streamers made it to the trending list on the second day.
Commenting on this eSport-changing innovation, Mrs. Neela Marikkar, Chairperson/Managing Director of Dentsu Grant Group, said, “Virtual reality and eSport are a new and exciting opportunity for brand marketers in Sri Lanka, with an eSports community of over 4 million in this market. Always first to market when it comes to digital innovation, I am proud that yet again Isobar has taken the lead in developing this platform for our clients’ brands. Today it’s all about brand engagement and our eSports innovation platform for Sunquick has seen amazing results. ”
There have been a few campaigns that have successfully engaged Sri Lanka’s large esports community. And Isobar Sri Lanka has most likely been a part of all of them. There’s a lot to like about this campaign-it’s a brand capitalising on an idea that has successfully reached and conquered the adblock generation. Instead of advertising interrupting entertainment, make the advertising the audience’s entertainment. ” Mr. Mohenesh Chamith Buthgamuwa, Vice President, Isobar, whilst illuminating the strong strategy that was employed for this campaign.
Speaking on the innovative campaign Mr. Nisha Karunaratne, Asst. General Manager – Marketing of C.W. Mackie PLC SAID “Today, eSport has become an amazing opportunity for us in Sri Lanka in branding, with Sunquick BiBi successfully launching on an eSport platform for the first time. Sunquick is a brand that has always been associated with Lankan culture – with a broader vision of our consumers’ values as a whole. That was one of the main intentions of Sunquick in sponsoring this remarkable event. The audience was engaged and entertained on the livestream. But more than that, they got an opportunity to experience and learn a lot about the heritage of Siripada.”
The project was successfully concluded by creating a positive stir in the modern advertising industry. Isobar Sri Lanka conveys their heartiest gratitude to Nisha Karunarathna of Sunquick for grabbing this opportunity and placing their trust in the agency to execute this first-time innovation and set a new benchmark in local advertising.
