Beauty by Rosh has set a new benchmark in South Asia’s beauty industry, becoming the first South Asian beauty brand to partner with designers on the main schedule of London Fashion Week (LFW). Australia-based, Sri Lankan-born entrepreneur Rosh Kumarasinghe partnered with four designers this season, placing her brand alongside some of the world’s most recognized beauty houses. This achievement marks a significant milestone for both the brand and South Asian representation in global fashion.
The brand also became the first Australian makeup brand to sponsor designers on the main schedule. Founded by Rosh after migrating to Australia, Beauty by Rosh has grown independently without financial backing, with Rosh continuing to remain hands-on in marketing, branding, customer support, and every aspect of the business.
During her debut at LFW, Beauty by Rosh partnered with designers Bora Aksu, Pippa Todorson, Aadnevik, and Dahlia Razzook, providing not only products but also direct support for makeup and skincare backstage. These collaborations involved full sponsorship agreements, including monetary contributions, demonstrating the brand’s professionalism and commitment to excellence.
Securing sponsorships at London Fashion Week is notoriously challenging. Main schedule designers, curated by the British Fashion Council, have full creative control over their shows, including venue selection, model casting, and backstage teams. For an independent, founder-owned brand to break into this elite circle, alongside major global beauty houses such as Charlotte Tilbury, MAC Cosmetics, Bobbi Brown, and Byredo, is a remarkable achievement.
For Rosh, the experience was both a professional and personal milestone. “Being part of London Fashion Week, working with incredible designers, and seeing the shows from the front row was unforgettable,” she said. “It was a steep learning curve and an incredible opportunity to experience how a major fashion week operates.”
Rosh’s achievement highlights the growing diversity and international reach of the beauty industry. From her upbringing in Sri Lanka to building a pioneering, independent brand in Australia, Rosh embodies the entrepreneurial spirit and determination that LFW celebrates. Her participation signals the rising influence of emerging talent from South Asia and Australia on the global stage.
With this historic milestone, Beauty by Rosh not only strengthens its international profile but also inspires other independent, founder-led brands to aim high; proving that ambition, vision, and hands-on dedication can break barriers at the very top of the fashion and beauty world.
